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10/15/2025
For companies
As the leaves turn colorful and the days grow shorter, autumn reveals its most beautiful side. It invites you to pause, tidy up, and prepare everything for a successful new year. Almost like a gardener prepares his garden for winter, you can review, optimize, and maintain your HR and recruiting processes. Those who act consciously now lay the foundation for the coming year.

Leaves fall, opportunities remain 

Before you look ahead, it's worth taking an honest look back. Which recruiting measures worked? Which channels generated the most suitable applications, and which didn't? Review your processes: Are talented people getting the information they need quickly? Are they receiving timely feedback? Small adjustments, such as an automated confirmation of entry or a clear interview schedule, immediately improve the candidate experience.Experience. 

Tip: Take a little "process walk." Go through an application yourself, step by step. This way, you can quickly identify stumbling blocks and barriers. data-ccp-props="{"134233117":false,"134233118":false,"201341983":0, "335559738":240,"335559739":142,"335559740":276}"> 

A breath of fresh air for recruiting 

Now is the perfect time to try new things. Use channels that you have only used marginally so far in a different way or use storytelling in ads to show the personality of the company. Videos, short blog posts, or success stories appear authentic and attract applicants. 

Tip: Ask employees for short statements or photos of their workplace. These real insights attract more attention than standardized job postings. 

Pumpkin cake & plain textThe slightly different feedback round 

Who says feedback always has to be dry? Why not plan a little one this year?“Halloween Feedback Round”. Preferably with pumpkin pie, tea and spooky decorations. In a relaxed atmosphere, it's often easier for employees to honestly say what's going well, where support is needed, and what ideas they have for the new year. 

Tip: Simply hold a completely different feedback session. The most valuable impulses often arise between laughter and pumpkin-spiced-lattes. 

Autumn offers a chance to present your company to the outside world in a fresh way and to become visible to new talent. Show how you work, how teams work together, and which projects are exciting. Social Media, career pages, or newsletters can be like sunlight and water for your company. This way, applicants will also perceive you in a new way. 

Tip: Plan content for the coming weeks. Introduce small projects, team successes, or employee stories that authentically show who you are. This is how you can convince new talent. 

Winterizing the garden - planning for the new year 

Finally, it's worth taking a strategic look at the coming year. Which initiatives should be strengthened? Which processes need optimization? Those who plan carefully now will sow the seeds for a successful recruiting and HR year. 

Autumn is the time of letting go and sowing. Those who act consciously now can look forward to a bountiful harvest next year.Motivated employees, enthusiastic applicants, and an HR department that has prepared the ground for this. 

Sandra Gehde Senior HR Consultant

„Applying must be easy – just like a coffee in between “ Frustration with CVs and cover letters doesn't have to be, Sandra Gehde, non-fiction author and expert in HR management, is convinced of this. After training in the field of photography, she made a career change into HR management, where she worked successfully as a personnel manager for 13 years.

Today, she works as an HR Senior Consultant at Znapp. She lives with her family in the east of Munich, where she also writes thrillers – more exciting than life.

Publications:

  • „Application to go“ published by Metropolitan Verlag 2019, new edition 2023
  • „Ausbildungsplatzsuche für Durchstarter“ published by Stark Verlag 2016

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