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5/15/2025
For companies
No applications? Fake profiles on job platforms? And constantly feeling like you're one step too late in the war for talent? Then artificial intelligence could be a game changer for you too.

In this article learn, how KIis radically changing recruitment;and how your company can benefit from it. How to get started? ¨surprisedsimple – and often just a few clicks away. 

Interview with a robot? When the computer becomes head of HR 

Sounds like science fiction, but it has long been reality. The AI revolution is not on its way, it is already sitting in the boardroom and scouring people's lives;The next step ofthe applicationsreceivedbefore you send two „Letter of motivation“ saykönnen. What used to take hours or evendays, a smart algorithm can do in just a few seconds. Objective at best, certainly efficient and that around the clock. A little scary? Ja. But also an opportunity. Dthis high-tech powercan provide you with incredible support in the current labor shortage.  

From Science-Fiction to strategic instrument 

The good news is, Syou don't have to;You don't have tohave atech companyor hire an AI expertto benefit from it. For example,any company can useChatGPT to automatethe applicant approach so that it sounds inviting and personal;or with CV- parsing  Predict candidatesthrough a semantic resume analysis;or withsoftware. how HireVueto conduct automated video interviews;conduct automated video interviews. Dgetting started with AI-powered recruitment is easier than ever. Such tools ünot only take on time-consuming tasks, but also make well-founded preliminary decisions quicklyand scalablyon the basis of data.This makes AI agenuine strategic instrument.  

Why AI is so successful?  

The great success of AI tools is primarily due to their ease of use. Anyone can work with them, without any technical know-how. Take ChatGPT, for example. You simply tell the AI what you need as if you were talking to a colleague. For example: „I need a job profile for someone who will take on organizational tasks and coordinate the team at our specialist electrical company.“ The AI delivers youinstantly a professional design, without having to program anything, use technical terms or fill out complicated input masks;fill in complicated input forms. You only need to check whether the result is correct. 

Faster to the right talent  

The speed at which AI-powered tools work;Working with AI-powered toolsis unbeatable. They take over time-consuming routine tasks such as creating job profiles, analyzing CVs and targeting suitable talent. In just a few seconds, AI matches the applications with your job profiles. And the matchingsystems capture correlations so that career changers with suitable experience or development potential are also taken into account. Something that can hardly be done manually.  

Better Candidate Experience – completely automatic  

With AI the Candidate Improve the experience. Chatbots answer common questions around the clock and also send personalizedremails, automatic invitations to interviews or suggestions for suitable candidates;AI takes care of applications for suitable jobs quickly and easily. This creates a positive application experience. And a good candidateexperience has a positive impact on the employer brand.  

Using data instead of fishing in the dark  

KI can do even more.Data analytics can be used to identify trends and patterns. Which channels bring the best talent? Which qualifications will be particularly in demand in the future? Which factors lead to successful hires and lasting employee satisfaction? Insights that help you to strategically position yourself in recruiting and develop tailor-made measures for your own personnel recruitment. 

Human vs. KI  

Does this make people redundant? A clear no! Artificial intelligence does not replace !Artificial intelligence does not replace the Recruiter. It supports. You can use AI immediately, without any technical frustration and a long learning phase. Most tools function via so-called prompts;via so-called prompts, i.e. simple inputs, as in a normal conversation. 

Don't forget data protection!  

As helpful as AI is, the responsible handling of sensitive data remains mandatory in Germany. Personal applicant data must not be entered unfiltered into freely accessible tools such as ChatGPT. Use daher data protection compliant platforms like Znapp.de or talk to your ITdepartment, before you get started.  

Examples für Support with AI in everyday recruiting 

What does AI support look like in practice? Here are some typical fields of application where smart tools offer real added value – especially for tasks that take a lot of time but have little strategic depth: 

- Creating job profiles via prompt 
Quickly become a professional tender – even without experience in copywriting. 

- Automated CV analysis and matching with requirement profiles 
Saves hours of manual inspection and creates objective comparability. 

- Matching of applications in seconds 
KI recognizes matching profiles – even where humans might read past. 

- Recognizing lateral entry potential 
Making hidden talents visible that would otherwise fall through the cracks. 

- 24/7 communication via chatbots 
React, even when no one is in the office - friendly, helpful, efficient. 

- Personalized email responses and interview invitations 
Less copy-paste, more relationship – completely automatically. 

KI in recruiting does not mean rebuilding everything, but rather adding to your system in a smart way. Start with a clear goal, for example for pre-selection or automated communication. Test small workflows and build on them. In this way, KI step by step will also become a real revolution in your company. 

Sandra Gehde Senior HR Consultant

„Applying must be easy – just like a coffee in between “ Frustration with CVs and cover letters doesn't have to be, Sandra Gehde, non-fiction author and expert in HR management, is convinced of this. After training in the field of photography, she made a career change into HR management, where she worked successfully as a personnel manager for 13 years.

Today, she works as an HR Senior Consultant at Znapp. She lives with her family in the east of Munich, where she also writes thrillers – more exciting than life.

Publications:

  • „Application to go“ published by Metropolitan Verlag 2019, new edition 2023
  • „Ausbildungsplatzsuche für Durchstarter“ published by Stark Verlag 2016

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