In the traditional world of recruitment, it was the applicants who sent out their CVs and hoped for a call. Meanwhile, companies invested in expensive job ads, only to find that they rarely reached the right candidates. The days of the "post and pray" approach, where you simply placed an ad and hoped, are definitely over. The wind has changed. The skills shortage, coupled with a change in employee demands and expectations in terms of work balance and appreciation, has changed the game. Reverse recruiting, i.e. the inverted application process, is the answer to this change.

What does reverse recruiting mean?

Imagine a world in which qualified talents no longer send their applications to numerous companies. Instead, they stand in the spotlight and wait for companies to woo them. This is the principle of reverse recruiting. This is no longer an employee market, but an employer market in which companies compete for the best talent. Platforms such as Znapp.de play a decisive role here by offering talented people a platform on which they can present themselves and their skills.

Why is reverse recruiting important?

The days when companies were spoiled for choice are over. Due to the shortage of skilled workers, talent now has the upper hand. They can choose who they want to work for, and companies therefore need to rethink and break new ground if they want to attract employees. In addition to a different approach to talent acquisition, this process also requires a change of mindset in HR departments. The focus is increasingly on how companies can present themselves to potential employees.

 

How can companies score points in reverse recruiting?

Strong employer brand: A company with a strong brand automatically attracts more talent. Employer branding via social media can be decisive here. Authenticity and a genuine corporate culture are essential.

Expectation management: Clarity in communication is essential. Talents need to know what is expected of them. Companies can also score points in the long term through further training and talent development.

Attractive benefits: In addition to a good salary, talented people are looking for other benefits. Be it flexible working hours, home office options or health-promoting offers - these extras can make all the difference.

 

Advantages for employers:

Uncomplicated recruitment process: A fast and transparent application process can be crucial. It's about getting to know the person behind the CV and assessing the team fit.

Quick decision-making: Talented people don't want to hang around in the air for weeks. Quick feedback and clear communication are required. Ghosting and vague answers are taboo.

The advantage of this approach is obvious: a more efficient recruitment process leads to better matches between the company and employees, which can help to retain employees in the long term.

How does reverse recruiting actually work?

1. Job seekers create a detailed profile that reflects their skills, experience and desires and share it on platforms.
2. Companies can get in touch directly if they are interested. It is a more proactive approach compared to the traditional application process.
3. The employer receives suitably qualified candidates who have looked into the company and the job offer and can proceed directly to the recruitment process

Advantages for employers:

Access to top talent: Companies reach a select group (pool) of candidates who have already demonstrated their qualifications and commitment and have engaged with their company and the offer.

Cost efficiency: According to studies, companies can save a large proportion of their recruitment costs as they are less reliant on expensive job advertisements and find suitable candidates more quickly and also save time and personnel costs thanks to the accelerated process.

In summary, reverse recruiting is a targeted, efficient and proactive way of job search and recruitment that benefits both sides and reflects the needs of the modern job market. Reverse recruiting is undoubtedly a paradigm shift. But it offers companies the opportunity to stand out in a competitive market and attract the best talent.

It is time for companies not only to learn this new process, but also to master it.
Because in today's world of work, talent has a choice.