Imagine presenting an innovative idea in a meeting and before you have finished the first sentence, you already hear "Why don't we do it completely differently?" from the corner of the youngest team member. Then you have arrived in the world of GenZ, where courage to innovate is part of the daily bread and barriers seem to be nothing more than a new level in a computer game.

In the traditional world of recruiting, it was candidates who sent out their resumes and hoped for a call. Meanwhile, companies invested in expensive job ads only to find that they rarely reached the right candidates. The days of the "post and pray" approach, where you simply placed an ad and hoped, are definitely over. The winds have changed. The skills shortage, coupled with a shift in employee demands and expectations around work balance and appreciation has changed the game. Reverse recruiting, or the upside-down application process, is the answer to this change.

By leveraging AI algorithms and machine learning, companies can increase their recruiting efficiency, make more accurate candidate selection, and minimize bias. This leads to improved quality of hires and a positive impact on business success.